Wednesday, August 29, 2007

Yet another deal for Joost: Raindance

Here is the news clipping:

Joost, the recently launched internet television service, has signed a deal with independent film channel Raindance.tv.

Raindance.tv was launched at the UK independent film festival Raindance. The channel has created alliances with distribution partners and will broadcast films, shorts and documentaries on Joost.

Thursday, August 9, 2007

viewmy.tv

Someone left a comment about viewmy.tv on one of my earlier posts about Joost and the future of online video. At first I thought that it was comment spam, but actually it is on topic.

I checked out viewmy.tv and it has some promise. Yes, the site is FAR too slow. The team at ViewMy needs to make some bigtime improvements to make the site go faster. But I like the idea behind the site.

Here is what the about us page says:
" Our target is to access a global audience to achieve increased channel, product and brand exposure. We are focused on collaboration and work to empower clients, agencies, publishers and advertisers to work together to achieve continuous product innovation."

Sound familiar? Yup. There are a number of companies talking a big game about the next big thing in Internet TV. Here is what I like about viewmy's early approach:
1. You can find videos from multiple sources. Much better than YouTube if what you're looking for is the last political speech by Barack Obama and that's hosted by CNN instead of Obama Girl
2. Producers at small local channels can submit video directly. There is lots of content out there, this just might become a way to distribute it.
3. The provide RSS feeds, which is cool.

Here is what I don't like:
1. The site is slow slow slow
2. Searching on the site seems broken. I searched for "Barack Obama" and I found nothing at all. Kind of disappointing.
3. The featured channels have no descriptions and tiny pictures.

Overall I kind of like ViewMy.TV so let's hope that they're able to speed things up and improve some of the features.

Joost, in the press, but not in the mainstream

The team at Joost is a press machine, they continue to get a ton of magazine and newspaper coverage. Just like Skype was the next telephone, Joost in the next television. It is an easy message to convey.

But it isn't an easy message to deliver on. Joost has signed lots of deals with big video brands, but at the end of the day it isn't nearly as popular as YouTube. How many people do you know who use Joost everyday? I can't easily post and share video clips on my blog. I can't easily send videos around. It just isn't the experience with online video that we've come to expect.

That doesn't mean that it can't become those things. And it definitely doesn't mean that our expectations won't change. Sure, Joost could become the next big thing. But at least for now, it gets a lot more press than it probably deserves.

So someone over there at Joost should give the marketing team a big raise!